SHAPEDTOPERFORM BUILT TO LAST.

Surfboards, apparel, and gear crafted by peoplewho surf. 55 years of shaping boards on theJersey Shore with the craft our founder broughtback from the North Shore in 1969.

SHOP SURFBOARDS SHOP APPAREL
75% OFF YOUR FIRST ORDER • SITEWIDE
✨ Valid for your entire purchase. No item limit.
AUTOMATIC DISCOUNT: APPLIED AT CHECKOUT
OFFER EXPIRES IN:
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KONA MODELS
KONA MODELS

KONA MODELS

SURF
SURF

SURF

APPAREL
APPAREL

APPAREL

Skate
Skate

Skate

SUP
SUP

SUP

Crafted in New Jersey

DECADES OF EXPERIENCE

Shaped and hand-finished at the Kona Boardhouse in Wildwood, NJ by surfers who live it. Built to last, built for real conditions, and built to help you catch more waves. Every custom board is built around how and where you ride. Choose your model and dial in your dimensions.

BUILD A CUSTOM SURFBOARD

APPAREL

Kona Surf Co

SINCE 1969

Founded by Mike Sciarra in 1969, Kona Surf Co has become the premier surf retailer for East Coast surfers.

READ THE KONA STORY
VISIT OUR STORES

SOFT TOPS

KO'A Ride With Purpose

KO‘A means coral reef and every board gives back.
Built for fun, progression, and real surf conditions, our softboards and bodyboards are designed for riders of all levels.

From first waves to everyday sessions, KO‘A delivers the volume, stability, and durability to ride better while giving back to the ocean.
A portion of every sale supports real coral reef restoration.

SHOP KO'A

Built to Be Ridden

From your first wave to everyday sessions, KO'A softboards areshaped with decades of board-building experience behind everycurve. Fun, forgiving, and designed to keep you in the waterlonger - these are boards built for real surfing, not just the shelf.

Every Board Plants a Reef

Healthy reefs protect coastlines, support marine life, and shapethe waves we ride. With every KO'A board sold, a portion ofproceeds goes directly toward coral planting, habitat rebuildingand ocean education - helping restore the ecosystems thatmake surfing possible.